End to end procedures for strategic data-driven management and development of sustainable product-services that anticipate customer needs

MICS Logo

Welcome to our project

  • In today’s fast-changing world, "Made in Italy" companies face growing pressure to innovate sustainably, make smart use of data, and stay ahead of customer expectations. Our project, part of the MICS (Made in Italy Circolare e Sostenibile) program, was created to help these companies meet those challenges—by offering a clear, practical path toward strategic, data-driven, and eco-conscious innovation.
  • At the heart of it there is a unique, end-to-end framework that combines strategy, data, sustainability, and foresight into one powerful approach. Rather than treating these areas separately, our tools and methods help businesses connect the dots—creating product-services that are smart, sustainable, and perfectly aligned with the evolving "Made in Italy" identity.
  • Our webapp brings this vision to life. Here, users can:
  • Explore our research results and insights on sustainable innovation;

  • Use our analysis tools and AI-powered models, like the VABSA system, to understand future customer needs;

  • Apply our integrated framework to design new, sustainable product-service ideas based on real data.

With MICS you don’t just keep up—you lead. Discover how to turn complexity into opportunity and build offerings that reflect the beauty, quality, and innovation behind "Made in Italy."

How to explore consumer preferences for Made in Italy and sustainability?

Theory
Right Theory
Left Data

Adhoc online surveys

Data
Right Data

Online reviews of Made in Italy products

Left Models
Clustering

Group perceptions of Made in Italy and sustainability

Models
Right Models
VABSA Predictive Model

identify the most mentioned

  • Attributes: Product Features
  • Vlues: Benefits consumers perceive from them

plus the sentiment behind their combinations